Conversion Reports: The Key to Knowing Where Your Customers Come From
Posted by Sean Stansell
In the competitive landscape of automotive sales it’s becoming increasingly important to track the effectiveness of every advertising dollar. In this respect the internet has long been the most transparent medium, but tracking has generally been limited to the number of visitors to a dealer’s site. This information is good to know, but incomplete. It’s akin to knowing how many people visited the dealer’s lot, but not knowing how many bought cars, got service done, or bought parts or accessories. XIGroup has just released new Conversion Reports which track what types of web traffic actually turn into leads, allowing dealers to focus their advertising budgets on the sources that generate the most leads per dollar. The full press release is below:
WHITE MARSH, Md., Sept. 10, 2009 – XIGroup, the automotive industry’s leading provider of revenue-generating websites, and a division of Dominion Dealer Solutions, has introduced XIGroup Conversion Reports that show its automotive dealer clients where their website leads come from with unprecedented detail.
The new feature tracks how each customer got to the dealer’s website, whether from a search engine, an OEM site, a third-party lead provider, or by typing the URL directly into their browser. For customers that came from search engines, it also tracks whether they clicked on an organic or paid link, shows the keywords they searched for, and whether the click was from a map search.
“This type of conversion data is incredibly valuable to dealers. It doesn’t just show them how people get to their site, but how people who submit leads get to their site,” said Joe High, XIGroup general manager. “The combination of sales data and XIGroup’s Conversion Reports allows dealers to measure actual return on investment (ROI) on pay-per-click campaigns, SEO efforts, and third-party lead providers. The data allows dealers to focus their marketing efforts on the traffic sources and keywords that actually turn into leads.”
For more information, visit www.XIGroup.com or call 888-924-6448.
September 11 2009 04:40 pm | Announcements and Internet Marketing