Auto Dealer Monthly - Oct 2007
By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties
“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”
Know the Five Steps Online Shoppers Take (click on link to view full article)
October 23 2007 | Internet Marketing and Best Practices | 1 Comment »
View full article here - http://www.dealermark.com/index.php?option=com_content&task=view&id=1054&Itemid=0
Dealer Marketing Magazine - July 2007
By: Cameron Healey
XIGroup, a division of Dominion Enterprises, just launched a customer advocate program designed to help its dealer customers get the most out of their Web solutions.
XIGroup has staff members called “customer advocates” that proactively monitor dealer Website usage and other metrics, and then based on these results calls the dealer to offer suggestions, methods for improving results, training tips, and other ways to remain effectively engaged in the Internet marketing process. “One of the biggest challenges in this industry is when dealers make a large investment in tools such as lead generating Websites, inventory management products, or search engine marketing, and then don’t use them or use only a small fraction of the features, thereby never realizing the full potential return on investment,” says Brian Burns, general manager of XIGroup.
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October 18 2007 | Customer Support | No Comments »