In the competitive landscape of automotive sales it’s becoming increasingly important to track the effectiveness of every advertising dollar. In this respect the internet has long been the most transparent medium, but tracking has generally been limited to the number of visitors to a dealer’s site. This information is good to know, but incomplete. It’s akin to knowing how many people visited the dealer’s lot, but not knowing how many bought cars, got service done, or bought parts or accessories. XIGroup has just released new Conversion Reports which track what types of web traffic actually turn into leads, allowing dealers to focus their advertising budgets on the sources that generate the most leads per dollar. The full press release is below:
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September 11 2009 | Announcements and Internet Marketing | No Comments »
WHITE MARSH, Md., May 5, 2009 - XIGroup (www.XIGroup.com), the website industry’s leader in providing the best user interface for car buyers, and a division of Dominion Enterprises, now provides car buyers and car dealers with real-time inventory updates for all XIGroup customers using Dealer Specialties services.
Inventory updates-such as a change in price, photos or dealer comments -made using any Dealer Specialties tool will appear automatically on the dealer’s website(s).
“For years the industry buzzword has been ‘real-time’-now it’s a reality,” said Joe High, XIGroup general manager. “Dealer Specialties is the largest provider of inventory collection services in the industry and we are proud to offer our clients instant updates of their data and photos.”
Al Hess, general manager of Dealer Specialties, said of the integration, “In choosing Dealer Specialties inventory management and XIGroup websites, dealers now do not have to worry about manually updating their website with mid-day price and inventory changes. Those changes on a dealer’s XIGroup website will be seamlessly done through the Dealer Specialties IVM tool. We believe this makes the combined offering between our two companies the most unique in the marketplace today.”
Real-time inventory updates are available free of charge to all XIGroup website clients using Dealer Specialties for their inventory and requires only a confirmation call from the client to turn on the service. Interested clients should call 888-924-6448
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May 05 2009 | Announcements and Vehicle Inventory | No Comments »