WHITE MARSH, Md., Sept. 10, 2009 – XIGroup, the automotive industry’s leading provider of revenue-generating websites, and a division of Dominion Dealer Solutions, has introduced XIGroup Conversion Reports that show its automotive dealer clients where their website leads come from with unprecedented detail.

The new feature tracks how each customer got to the dealer’s website, whether from a search engine, an OEM site, a third-party lead provider, or by typing the URL directly into their browser.  For customers that came from search engines, it also tracks whether they clicked on an organic or paid link, shows the keywords they searched for, and whether the click was from a map search.

“This type of conversion data is incredibly valuable to dealers.  It doesn’t just show them how people get to their site, but how people who submit leads get to their site,” said Joe High, XIGroup general manager. “The combination of sales data and XIGroup’s Conversion Reports allows dealers to measure actual return on investment (ROI) on pay-per-click campaigns, SEO efforts, and third-party lead providers. The data allows dealers to focus their marketing efforts on the traffic sources and keywords that actually turn into leads.”

For more information, visit www.XIGroup.com or call 888-924-6448.

Inventory updates-such as a change in price, photos or dealer comments -made using any Dealer Specialties tool will appear automatically on the dealer’s website(s).

“For years the industry buzzword has been ‘real-time’-now it’s a reality,” said Joe High, XIGroup general manager. “Dealer Specialties is the largest provider of inventory collection services in the industry and we are proud to offer our clients instant updates of their data and photos.”

Al Hess, general manager of Dealer Specialties, said of the integration, “In choosing Dealer Specialties inventory management and XIGroup websites, dealers now do not have to worry about manually updating their website with mid-day price and inventory changes. Those changes on a dealer’s XIGroup website will be seamlessly done through the Dealer Specialties IVM tool. We believe this makes the combined offering between our two companies the most unique in the marketplace today.”

Real-time inventory updates are available free of charge to all XIGroup website clients using Dealer Specialties for their inventory and requires only a confirmation call from the client to turn on the service. Interested clients should call 888-924-6448

About XIGroup

XIGroup is an industry leader in providing website value and customer support. For more than 10 years the company’s proven online services have empowered franchise and independent dealerships by helping them interact effectively with potential Internet car buyers. Easy-to-use, SEO friendly and cost-effective tools and superior customer service are the hallmarks XIGroup. For more information, visit www.XIGroup.com.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.