Archive for the 'Best Practices' Category
A common decision that car dealers have to make when building a new website is whether or not to display their actual vehicle inventory on their website. The other option is to use a vehicle builder similar to XIGroup’s Build-A-Car tool that allows the consumer to configure any vehicle available from the manufacturer.What is the best choice for your dealership? It is solved with the answer to one question. continue reading »
November 19 2007 | Vehicle Inventory and Best Practices | No Comments »
Auto Dealer Monthly - Oct 2007
By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties
“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”
Know the Five Steps Online Shoppers Take (click on link to view full article)
October 23 2007 | Internet Marketing and Best Practices | 1 Comment »
An Internet marketing program is a necessary expense. These days, most dealers understand that to stay competitive and draw new customers into the showroom, they must invest in a web site, search engine optimization, and inventory management tools.
Yet all too often, with months of implementation, dealers get frustrated because they are not seeing the return on investment they had anticipated. In these cases, it’s easy to blame the product or vendor. It’s not uncommon for dealers to approach XIGroup , unhappy with the relationship that they had with a previous web solutions provider.
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October 18 2007 | Best Practices | 3 Comments »