Archive for the 'Internet Marketing' Category
In the competitive landscape of automotive sales it’s becoming increasingly important to track the effectiveness of every advertising dollar. In this respect the internet has long been the most transparent medium, but tracking has generally been limited to the number of visitors to a dealer’s site. This information is good to know, but incomplete. It’s akin to knowing how many people visited the dealer’s lot, but not knowing how many bought cars, got service done, or bought parts or accessories. XIGroup has just released new Conversion Reports which track what types of web traffic actually turn into leads, allowing dealers to focus their advertising budgets on the sources that generate the most leads per dollar. The full press release is below:
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September 11 2009 | Announcements and Internet Marketing | No Comments »
Auto Dealer Monthly – Oct 2007
By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties
“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”
Know the Five Steps Online Shoppers Take (click on link to view full article)
October 23 2007 | Best Practices and Internet Marketing | No Comments »
View full article here - http://www.dealer-magazine.com/index.asp?article=1573
By Bill Mulcahy, Sales Manager
In the new world of Internet marketing, one of the most challenging aspects for many dealers to embrace is the huge paradigm shift from traditional advertising campaigns to the ever-changing requirements of effectively selling cars on the web. continue reading »
October 09 2007 | Internet Marketing | No Comments »