Archive for the 'Internet Marketing' Category

Know the Five Steps Online Shoppers Take

Auto Dealer Monthly - Oct 2007 

By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties

“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”

Know the Five Steps Online Shoppers Take  (click on link to view full article)

October 23 2007 | Internet Marketing and Best Practices | 1 Comment »

Digital Dealer Magazine Article - Internet Marketing Requires Embracing Change

View full article here - http://www.dealer-magazine.com/index.asp?article=1573

By Bill Mulcahy, Sales Manager 

In the new world of Internet marketing, one of the most challenging aspects for many dealers to embrace is the huge paradigm shift from traditional advertising campaigns to the ever-changing requirements of effectively selling cars on the web. continue reading »

October 09 2007 | Internet Marketing | 2 Comments »