Archive for the 'Internet Marketing' Category

XIGroup redesigns inventory display with significant enhancements

WHITE MARSH, MD, April 12, 2010- XIGROUP, a leading provider of website lead generation and design customization for franchise and independent automotive dealers, has redesigned its inventory display to keep dealers competitive. XIGROUP is a division of Dominion Dealer Solutions.

“The redesign of our vehicle inventory will push our dealers ahead of their competition. Consumers can find what they are looking for faster, and dealers can tailor their inventory to look more like the rest of their website. After conducting extensive research, we determined that although we offer one of the better inventory displays on the market, we felt it was time to utilize the latest technology and push the product to the cutting edge,” said Joe High, group general manager for Dominion Dealer Solutions.

XIGroup now offers a visually appealing user interface and many new features, including:

-          Custom inventory page layouts

-          Custom search results layouts

-          Custom detail page layouts

-          Inventory, search results and detail pages all branded for manufacturer compliance

-          Social network integration

-          Photo and video galleries available on search results pages

-          Enhanced lead generation

-          New car comparison feature allowing buyers to compare details of up to four (4) cars

-          Specials and coupons themed to match dealer websites

-          One click access to all contact forms

-          Deeper filtering criteria

“The launch of this new inventory display propels XIGroup into an era of unprecedented customization for dealer inventory.  Gone are the days of each dealer’s inventory looking exactly the same,” said Sean Stansell, Product Development Manager for XIGroup.  “Now the dealer can tailor the display to match their site and their brand, while providing their prospective customers with an easier, more intuitive interface.”

Dealers choose from three primary inventory formats, which are adjusted to match the dealer’s main website. Further customization resides in the search results and detail page layouts, where dealers can choose between several styles, selecting a default for how the vehicle information is displayed. Prospective car buyers can switch between styles when viewing information in the inventory, allowing for both dealer and customer flexibility. With every layout branded to match the dealer’s website, the car buyer experiences a seamless transition between the rest of the dealer’s site and the vehicle inventory.

The new inventory manager will be included as part of the XIGroup website package for all new and renewing customers. For more information, go to: www.xigroup.com/inventory-design

May 06 2010 | Announcements and Internet Marketing and Vehicle Inventory | 1 Comment »

XIGroup Releases Mobile Websites for Auto Dealers

WHITE MARSH, Md., Jan. 28, 2010 – XIGroup (XIGroup.com), a division of Dominion Dealer Solutions, has launched mobile websites for franchise and independent automotive dealers, allowing dealerships to meet the changing needs of consumers on the go.

XIGroup’s mobile websites are customized to match the dealer’s current website.  Dedicated and extensive testing on a broad range of mobile phones resulted in mobile websites that universally translate into the highest quality possible while taking advantage of each phone’s individual features. XIGroup mobile websites are compatible with nearly all mobile devices and feature a superior user experience.

XIGroup’s websites automatically detect if a visitor is using a mobile device and seamlessly adjust the content format for smartphones.  Everything from inventory, coupons, contact forms and directions can all be easily navigated by mobile users. The mobile website allows users to navigate the inventory with as much detail as the dealer’s website, including the ability to define searches by make, model, trim, year, color, and price.

XIGroup mobile websites harness simplicity in navigation and design, combining ease and speed to give car buyers a rewarding shopping experience. For more information, visit www.XIGroup.com.

January 28 2010 | Announcements and Internet Marketing | No Comments »

Conversion Reports: The Key to Knowing Where Your Customers Come From

In the competitive landscape of automotive sales it’s becoming increasingly important to track the effectiveness of every advertising dollar. In this respect the internet has long been the most transparent medium, but tracking has generally been limited to the number of visitors to a dealer’s site. This information is good to know, but incomplete. It’s akin to knowing how many people visited the dealer’s lot, but not knowing how many bought cars, got service done, or bought parts or accessories. XIGroup has just released new Conversion Reports which track what types of web traffic actually turn into leads, allowing dealers to focus their advertising budgets on the sources that generate the most leads per dollar. The full press release is below:

continue reading »

September 11 2009 | Announcements and Internet Marketing | No Comments »

Know the Five Steps Online Shoppers Take

Auto Dealer Monthly – Oct 2007 

By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties

“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”

Know the Five Steps Online Shoppers Take  (click on link to view full article)

October 23 2007 | Best Practices and Internet Marketing | No Comments »

Digital Dealer Magazine Article – Internet Marketing Requires Embracing Change

View full article here - http://www.dealer-magazine.com/index.asp?article=1573

By Bill Mulcahy, Sales Manager 

In the new world of Internet marketing, one of the most challenging aspects for many dealers to embrace is the huge paradigm shift from traditional advertising campaigns to the ever-changing requirements of effectively selling cars on the web. continue reading »

October 09 2007 | Internet Marketing | No Comments »