Additional article here - http://www.heraldtribune.com/article/20071024/BUSINESS/710240690

CarBiz Inc. (OTCBB: CBZFF) (”Carbiz”) announced a partnership with XIGroup to provide professional websites to independent automotive dealers. The websites will integrate seamlessly with the CarBiz DMS system, allowing dealers to easily market inventories online and readily update site content, eliminating the need for costly programmers. More than 35 third-party data distribution channels - such as AutoTrader, Cars.com and EBay Motors - are included with the package.

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By: Brian Page, General Manager of Dealer Data Services at Dealer Specialties

“To capture the ever-increasing Internet market, it helps to have a thorough understanding of the online car shopping experience. Consumers typically go through five steps before making a final decision about the type of vehicle they want to purchase, including where they plan to purchase it.”

Know the Five Steps Online Shoppers Take  (click on link to view full article)

Dealer Marketing Magazine - July 2007

By: Cameron Healey 

XIGroup, a division of Dominion Enterprises, just launched a customer advocate program designed to help its dealer customers get the most out of their Web solutions.

XIGroup has staff members called “customer advocates” that proactively monitor dealer Website usage and other metrics, and then based on these results calls the dealer to offer suggestions, methods for improving results, training tips, and other ways to remain effectively engaged in the Internet marketing process. “One of the biggest challenges in this industry is when dealers make a large investment in tools such as lead generating Websites, inventory management products, or search engine marketing, and then don’t use them or use only a small fraction of the features, thereby never realizing the full potential return on investment,” says Brian Burns, general manager of XIGroup.

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Yet all too often, with months of implementation, dealers get frustrated because they are not seeing the return on investment they had anticipated. In these cases, it’s easy to blame the product or vendor. It’s not uncommon for dealers to approach XIGroup , unhappy with the relationship that they had with a previous web solutions provider.

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By Bill Mulcahy, Sales Manager 

In the new world of Internet marketing, one of the most challenging aspects for many dealers to embrace is the huge paradigm shift from traditional advertising campaigns to the ever-changing requirements of effectively selling cars on the web. (more…)